Strategic UX Designer creating impactful solutions.

Education

Digital Product Design Program

Mento Design Academy

Dec 2023 - July 2024

Bachelor of Business, Major in Marketing

Anáhuac University, México

Sep 2002- Sep 2006

OTHER education

Web Design Essentials, BYOL

Figma Advanced, BYOL

Figma Essentials, BYOL

Languages

   English (Fluent)
   Spanish (Native)
   Italian (A1 & A2)

Skillsets

Proficient in UX/UI Design Principles Business Development & Consulting Planning & Organizational Skills Analytical & Problem-Solving Project & Team Collaboration Effective Communication Digital & Administrative Integration Market Research & Analysis

Experience

  • Conducted a content audit and competitive analysis to identify opportunities for crafting clear, user-friendly content

  • Defined tone, voice, and power words for the Style Guide, ensuring alignment with the website's messaging strategy.

  • Created copy for the Partner Resource Page, maintaining clarity and consistency with the Style Guide.

  • Collaborating closely with the UX Design and UX Research teams throughout the process to ensure cohesion, aligning the copy with the final design and providing UX Design feedback when needed to ensure it supports the copy.

  • Improved engagement by segmenting audiences and creating tailored content for nonprofits/startups and UX designers

  • Designed and implemented a temporary homepage to communicate the ongoing site redesign.

  • Proposal Redesign: Revamped an RFI proposal layout and content delivery for clarity and brand alignment.

  • Leading newsletter creation, backend support, and strategic planning (social media is in the initial stages and not part of my scope).

  • Built strong relationships with hiring managers and generated candidate pipelines, overcoming initial sourcing limitations.

  • Proactively engaged local colleges and career advisors to support sourcing challenges before advanced tools were available

  • Conducted weekly coaching calls, focusing on candidate experience and best practices, which enhanced recruitment effectiveness and process efficiency

  • Leveraged advanced sourcing tools and time management skills to fill 18 positions per month.

WilsonHCG (Cintas Account | U.S & Canadian Market)

  • Enhanced employer brand visibility via LinkedIn campaigns showcasing employee stories, leading to improved candidate attraction.

  • Provided market insights and weekly progress reports for stakeholders, ensuring transparency and alignment on hiring metrics.

  • Developed candidate preparation materials to increase market readiness and coached hiring managers on effective sourcing practices.

Certified Recruitment Consultant - Jan 2021 - Dec 2021 · 1 yr

  • Nurtured client and stakeholder relationships, leading a team of 2 co-ops and 1 junior recruiter to meet staffing goals in a National Customer Experience project.

  • Specialized in recruiting for Customer Service, Call Centre, Sales, and Finance roles, efficiently addressing client needs in high-demand sectors.

Business Development & Recruitment Specialist - Jun 2020 to Jan 2021 · 8 mos

  • Acquired new businesses and managed full-cycle recruitment for clients in Vancouver

  • Generated new business through cold calls, virtual visits, and social media, achieving goals and earning my Recruitment Consultant Certification

  • Ensured effective client communication from job order intake to progress updates, delivering timely candidates and enhancing client and candidate experiences.

  • Conducted a comprehensive process analysis that led to streamlined department workflows and improved cross-functional operations.

  • Delivered customized training sessions based on team performance analysis, increasing productivity and customer satisfaction.

  • Collaborated on strategic initiatives to improve sales reporting, quality assurance, and customer engagement metrics.